In the dual-class shares debate, the big exchanges should get off the sidelines

Adam Neumann’s fall from grace was astonishingly swift once his company, WeWork, filed to go public in August. Even while his spending was fairly well-documented across time (as were his apparent conflicts of interest), he was humiliated for enriching himself, then ultimately kicked out of the corner office before the company, in the least surprising turn of events in recent weeks, today yanked its S-1 registration.

Neumann never exactly hid who he is or how he operates, so what suddenly sparked the ire of reporters — and investors — around the world? What, exactly, in an ultimately unsurprising IPO filing had people coughing up their morning coffee? Boiled down to the worst offense (including selling his own company the trademark “We” for $5.9 million in stock) was very likely the lock on control that Neumann had set up through a multi-class voting structure that aimed to cement his control. And by ‘cement,’ we mean he would enjoy overwhelming control for not just for 5 or 10 years after the company went public but, unless Neumann sold a bunch of of his shares, until his death or “permanent incapacity.”

Given that Neumann is just 40 years old and (mostly) abstains from meat, that could have been an awfully long time. Yet this wasn’t some madcap idea of his. There are plenty of founders who have or who plan to go public with dual or multi-class shares designed to keep them in control until they kick the bucket. In some cases, it’s even more extreme that that.

Consider at Lyft, for example, Logan Green and John Zimmer hold high-voting shares entitling them to twenty votes per share not until each is dead but both of them. If one of them dies or becomes incapacitated, Lyft’s so-called sunset clause enables the remaining cofounder to control the votes of the deceased cofounder. Even more, after the lone survivor bites the dust, those votes still aren’t up for grabs. Instead, a trustee will retain that person’s full voting powers for a transition period of 9 to 18 months.

The same is true over at Snap, where cofounders Evan Spiegel and Bobby Murphy have designated the other as their respective proxies. Accordingly, when one dies, the other could individually control nearly all of the voting power of Snap’s outstanding capital stock.

Unbelievably, that’s not the worst of it. Many dual class shares are written in such a way that founders can pass along control to their heirs. As SEC Commissioner Robert Jackson, a longtime legal scholar and law professor, told an audience last year, it’s no academic exercise.

You see, nearly half of the companies who went public with dual-class over the last 15 years gave corporate insiders outsized voting rights in perpetuity. Those companies are asking shareholders to trust management’s business judgment—not just for five years, or 10 years, or even 50 years. Forever.

So perpetual dual-class ownership—forever shares—don’t just ask investors to trust a visionary founder. It asks them to trust that founder’s kids. And their kids’ kids. And their grandkid’s kids. (Some of whom may, or may not, be visionaries.) It raises the prospect that control over our public companies, and ultimately of Main Street’s retirement savings, will be forever held by a small, elite group of corporate insiders—who will pass that power down to their heirs.

Why public market investors haven’t pushed back on such extremes isn’t clear, though they’re far from an homogenous group, of course. Surely, some aren’t aware of what they’re agreeing to when they’re buying shares, given that dual-class structures are far more prevalent than they once were. Other investors may plan to churn out of the shares so quickly that they’re uninterested in a company’s potential governance issues later in time.

A third possibility, suggests Jay Ritter, who is a professor of finance at the University of Florida and an I.P.O. expert, is that even with dual-class structures, shareholders have legal rights that limit that ability of an executive who has voting control to do anything he or she wants. Further, the board of directors, including the CEO, has a fiduciary duty to maximize shareholder value.

Says Ritter, “I don’t think it’s accidental that with the We Company, the board of directors let [Neumann] get away with various things, and as it was transitioning to a public company, a lot of [outside participants] pushed and said, ‘This is a company where we’re worried about corporate governance and we’re willing to apply a big discount to people with inferior voting rights.'”

Of course, some investors believe visionary founders should be left to control their companies as long as they wish because, in the case of Alphabet and Facebook specifically, their founders have produced asymmetric returns for many years. But we’re still fairly early into this experiment. Do we really want more situations like we saw with Sumner Redstone of Viacom, with trials over founders’ mental capacity playing out in the media?

For his part, Alan Patricof — the renowned venture capitalist who founded the private equity firm Apax Partners before cofounding the venture firm Greycroft — say he isn’t looking forward to that future. Instead, he think it’s time the exchanges that list these companies’ shares do something about it. “I”m not holier than thou in this industry,” says Patricof, “but if you want to be a publicly traded company, you should act like a public company.” To Patricof, that means one vote for one share — period.

There’s a precedent for intervention. Patricof notes that dual-class stock first emerged in 1895 and by that 1926, there were 183 companies with such stock. It became so widespread, that the New York Stock Exchange banned the use of non-voting stock until 1956, when it made changed its rules for the Ford Motor Company, which granted only partial voting rights to new shareholders. In the ensuing years, few companies took advantage of dual-class listings until Google bounded onto the scene and now, 15 years after its IPO, it’s like 1926 all again.

Indeed, while Patricof is sympathetic to the argument that founders might need protection for a few years after an IPO, things have gone way too far, in his estimation, and he thinks the best solution would be for the NYSE and Nasdaq to meet for lunch and decide to ban multi-class shares again.

There aren’t a lot of other options. VCs aren’t going to force the issue by turning away founders with whom they want to work. Neither are bankers or large institutional investors like mutual funds; they’ve also shown they’re more than happy to look the other way if it means money in their pockets. “I could be wrong,” says Patricof, “but I don’t think it would that tough for [the big exchanges] to impose a ban that keeps founders from wielding so much power at the expense of the company’s other shareholders.”

Given how fiercely competitive the exchanges are, it’s certainly hard to imagine, this meeting of the minds. But the only other plausible path back to a saner system would seemingly be the Securities & Exchange Commission, and it seems disinclined to do anything about the issue.

Indeed, while Commissioner Jackson has advocated for change, SEC Chairman Jay Clayton would clearly prefer to leave well enough alone. After the S&P Dow Jones Indices and another major index company, FTSE Russell, decided to ban all companies with multiple classes of stock a couple of years ago — they’re uncomfortable with forcing popular index funds to buy stakes in companies that give investors little say in corporate decisions — Clayton reportedly called the moves “governance by indexation” at a conference.

It’s easy to see his argument that the indexes are being heavy handed. On the other hand, a lot of market participants might rather see companies forced to do away with dual-class structures — or at least forced to dismantle their multi-class structures after a fixed period or specific event — to watching those with with unchecked power be broken into pieces afterward.

The reality is that neither WeWork, nor Neumann, are not the zany outliers they’ve been made to seem. They’re very much a product of their time, and if shareholders don’t want to see more of the same, something has to be done. It might be incumbent on the exchanges to do it.

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Khatabook raises $25M to help businesses in India record financial transactions digitally and accept online payments

Even as tens of millions of Indians have come online for the first time in recent years, most businesses in the nation remain offline. They continue to rely on long notebooks to keep a log of their financial transactions. A nine-month old startup which is digitizing the bookkeeping and allowing merchants to accept online payments just raised a significant amount of capital.

Khatabook, a Bangalore-based startup, said on Tuesday it has raised $25 million in a new financing round. The Series A round for the startup was funded by GGV Capital, Partners of DST Global, RTP Ventures, Sequoia India, Tencent, and Y Combinator. A clutch of high-profile angel investors including Amrish Rau, Anand Chandrasekharan, Deep Nishar, Gokul Rajaram, Jitendra Gupta, Kunal Bahl, and Kunal Shah also participated in the round. The startup has raised $29 million to date.

Khatabook operates an eponymous Android app that allows small and medium businesses to keep a log of their financial transactions and accept payments online. The app, which was launched on Google Play Store in December last year, has amassed 5 million merchants from more than 3,000 cities, towns, and villages in India, Ravish Naresh, cofounder and CEO of Khatabook told TechCrunch in an interview this week.

The app, which remains free of charge, was used to process transactions worth more than $3 billion in August, said Naresh. Most merchants in developing markets are not online currently. They continue to rely on logging their financial transactions — credit, for instance — on notebooks. As you can imagine, this methodology is not structured.

Even has Reliance Jio, a telecom operator launched by India’s richest man Mukesh Ambani, upended the Indian market and brought tens of millions of Indians online for the first time in last three years, most businesses in the country are still carrying out their operations without the use of any technology, said Naresh. “Could we build an app that makes it very easy for merchants to digitize their bookkeeping?” he said.

“As soon as we launched the app, we instantly started to go viral,” he said. For several months now, the startup is seeing 20% growth each month, he said. In six months, the app has helped businesses recover $5 billion in previously unpaid credits, Naresh claimed. Without any marketing, the app has also gained a significant number of users in Nepal, Pakistan, and Bangladesh, said Naresh.

“At Khatabook, we have taken early but significant steps towards leveraging this trend to digitize India’s shopkeepers. For most of our merchants, we are the first business software they’ve used in their entire life. And we will continue to build more India-first innovations to further enable the growth of what is still a largely untapped sector,” he said.

In a statement, Hans Tung, Managing Partner of GGV Capital, said, “as a global investor, we seek out founders who understand the local market and respond to growth opportunities with speed and agility – we certainly see this with the Khatabook team.”

Naresh, a cofounder of property startup Housing, said the startup will use the capital to build new features to serve merchants. In next 12 months, Khatabook will aim to add 25 million businesses, he said.

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Rocket Lab launch switcheroo shows the flexibility of the new orbital economy

New Zealand-based launch provider Rocket Lab has announced its next commercial mission, “As The Crow Flies,” taking an Astro Digital satellite to orbit in October. Interestingly, this launch originally had a different payload, but was switched out on fairly short notice — not exactly a common practice in this business.

The launch, scheduled for a two-week window starting October 15, will take a single spacecraft created by Astro to low Earth orbit. Corvus — the genus to which crows and ravens belong — is the name of the series of imaging satellites the company has already put up there; hence the name of the mission.

But this mission wasn’t scheduled to launch for some time yet. October’s launch, the fifth this year from Rocket Lab, was set to be another customer’s, but that customer seems to have needed a bit of extra time to prepare — and simply requested a later launch date.

And because the weather is fine, and one Electron rocket is much like another, Rocket Lab and Astro Digital just decided to use that launch window anyway and head to orbit a bit early.

From launch to launch: Peter Beck on building Rocket Lab’s orbital business

This kind of thing really isn’t done much in the world of launch services. There are so many moving parts and so much red tape, not to mention weather, labor, and everything else involved, that launch dates are often set years in advance, frequently delayed anyway, and then either lift off or sit on the launchpad until they do. But flexibility is fundamental to the Rocket Lab business model, as founder and CEO Peter Beck has said repeatedly.

“Electron is a launch on demand service – we’re ready when the launch customer is,” he told TechCrunch regarding today’s announcement. “Electron is designed for standardized, rapid production — we don’t build to tail numbers. This ensures we can have launch vehicles on standby, ready to be assigned a payload for launch on demand.”

When the inevitable delays happen, whether for product, funding, or regulatory reasons, both provider and customer have to be ready to work with one another.

“The systems are complex and everything has to be right before launch, so we always want to ensure our customers have the flexibility to make launch timing work for them,” Beck said. “We’re accommodating that reality but allowing our customers to adjust their launch schedule as required, without causing disruption to the other missions on our manifest.”

As the new space economy grows, the old methods and infrastructure are increasingly unable to keep up, necessitating this kind of flexibility. Other launch providers are building towards small scales and adjustable timeframes as well, and there’s a line around the globe of small satellite makers who are waiting to take advantage.

You’ll be able to watch the launch from the Māhia Peninsula complex live whenever weather permits takeoff, sometime after October 14.

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AWS IQ matches AWS customers with certified service providers

AWS has a lot going on, and it’s not always easy for customers to deal with the breadth of its service offerings on its own. Today, the company announced a new service called AWS IQ that is designed to connect customers with certified service providers.

“Today I would like to tell you about AWS IQ, a new service that will help you to engage with AWS Certified third party experts for project work,” AWS’s Jeff Barr wrote in a blog post introducing the new feature. This could involve training, support, managed services, professional services or consulting. All of the companies available to help have received associate, specialty or professional certification from AWS, according to the post.

You start by selecting the type of service you are looking for such as training or professional services, then the tool walks you through the process of defining your needs including providing a title, description and what you are willing to pay for these services. The service then connects the requestor with a set of providers that match the requirements. From there, the requestor can review expert profiles and compare the ratings and offerings in a kind of online marketplace.

You start by selecting the type of service you want to engage.

Swami Sivasubramanian, vice president at AWS says they wanted to offer a way for customers and service providers to get together. “We built AWS IQ to serve as a bridge between our customers and experts, enabling them to get to work on new projects faster and easier, and removing many of the hassles and roadblocks that both groups usually encounter when dealing with project-based work,” he said in a statement.

The company sees this as a particularly valuable tool for small and medium sized vendors, who might lack the expertise to find help with AWS services. The end result is that everyone should win. Customers get direct access to this community of experts, and the experts can more easily connect with potential customers to build their AWS consulting practice.

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European early-stage VC firm ‘Project A’ on Europe’s startup scene taking the next step

Project A, the Berlin-based VC, just raised a new $200 million fund (€180 million) to continue backing European startups at Seed and Series A stage.

In addition, the firm — whose investments include WorldRemit, Catawiki, Voi and Uberall — announced it will now have a presence in London and Stockholm in order to put people on the ground in what it says are “two of its favorite ecosystems.”

What better time, therefore, to catch up with the team at Project A, where we talked investment thesis, why Stockholm and London, and the increasing interest in Europe from U.S. LPs and VCs. Other subjects we touched on include diversity in venture, and, of course, Brexit!

TechCrunch: You last raised a fund in 2016, totaling €140 million, what changes have you noticed since then with regards to the types of companies you are seeing and the European ecosystem as a whole?

Uwe Horstmann: Entrepreneurs definitely matured a lot over the last few years. We see more and more of serial founders who combine drive with experience delivering great results. We also noticed an increase in more tech / product-centric and in B2B models.

This doesn’t come as a surprise as the market for consumer-oriented models started developing much earlier and is now reaching its limits after a few years. Many entrepreneurs gained experience in the Old Economy or have been consulting companies for a few years, learned about the struggle with products and processes first-hand and developed solutions specifically tailored to the industry’s needs.

We also notice a rise in professionalism in company setups and a higher ambition level in founding teams. This is probably also due to a more professional angel and micro fund scene that has developed in Europe.

TC: I note that you have U.S. LPs in the new fund, which I think is a first for Project A, and more broadly we are seeing a lot more interest from U.S. VCs in Europe these days. Why do you think that is, and how does this change the competitive landscape for deal-flow and the ambition of European founders?

Thies Sander: Having our first U.S. LPs on board makes us proud. LPs have noticed that European VC returns have really picked up during recent fund cohorts.

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Microsoft OneDrive Personal Vault rolls out worldwide, launches expandable storage

Earlier this summer, Microsoft introduced an extra layer of security to its Dropbox competitor, OneDrive. The security features, called OneDrive Personal Vault, allow users to protect their files with two-step verification, like a fingerprint or facial recognition, PIN code, or a one-time code sent through email, SMS or Microsoft Authenticator. At the time of launch, however, the feature was only available to select markets. Today, it’s rolling out worldwide and introducing new features, including expandable storage.

The company said OneDrive Personal Vault would initially be available to Australia, New Zealand and Canada, but would reach all OneDrive users by the end of the year.

With today’s expansion, it’s a little ahead of schedule as it’s just now the end of September.

Personal Vault is available to all OneDrive users, with some limitations.

For those using OneDrive’s free or standalone 100GB storage plan, you’re able to store up to 3 files in Personal Vault. Office 365 subscribers can store as many files as they want, up to their storage limits.

Stronger authentication is the key selling point for Personal Vault, but it also comes with additional security measures. This includes “Scan and Shoot,” which lets you scan documents or shoot photos directly to Personal Vault, bypassing your device storage, like the camera roll. Personal Vault will also automatically lock files after a period of inactivity, restricts sharing on the files saved to prevent accidental shares, and automatically syncs files to a BitLocker-encrypted area of the hard drive on Windows 10 PCs.

In addition to the global launch of Personal Vault, Microsoft also today introduced new storage options for One Drive, plus new features like PC Folder backup and dark mode.

Starting today, OneDrive users will now be able to add storage to their plans in 200GB increments, starting at $1.99 per month.

Meanwhile, PC Folder backup will allow OneDrive to back up your desktop, documents and picture folders from your Windows PC to the cloud, similar to rival desktop apps from Dropbox and Google Drive, for example. This option is available to Windows 7, 8 and 10 PCs. On Windows 10, it’s integrated so users can even opt to enable it during Windows setup or updates.

And OneDrive will now support a dark mode on iOS 13.

Personal Vault is live globally, as of today.

 

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Daily Crunch: Facebook faces VR challenges

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Not all is predictable on Facebook’s social Horizon

Last week, Facebook unveiled Horizon, a massively multiplayer VR world that’s scheduled to launch in 2020. This might seem to play to Facebook’s software strengths, but Lucas Matney argues that the social networking giant may not actually have much of an advantage against smaller game studios.

For example, the team at Against Gravity has already built a network inside VR called Rec Room that’s been maturing over the past few years, with rich environments and toolsets for multiplayer interactions. (Extra Crunch membership required.)

2. Spotify now lets you add podcasts to playlists

Users can create their own custom playlists of their favorite podcasts, or even those that combine music and audio — similar to Spotify’s newly launched playlist “Your Daily Drive.”

3. Kickstarter darling EcoFlow Delta battery generator is not what it seems

The EcoFlow Delta is a new battery generator available on Kickstarter with incredible features claimed. Most are true, some are not.

4. YouTube TV is now available on Fire TV devices

Earlier this year, Google and Amazon reached an agreement to bring their streaming video apps to each other’s platforms. The YouTube app launched on Fire TV in July, and now Google is adding its live TV streaming service.

5. Amboss, the knowledge platform for medical professionals, scores €30M Series B

Launched in 2014 as a study platform for medical students, Amboss has since evolved to offer what it claims is the “most comprehensive and technologically-advanced” knowledge platform for medical professionals.

6. Learn everything you can about mobility at Disrupt SF

We’re bringing some of the industry’s leaders onstage at Disrupt SF — including Bird founder and CEO Travis VanderZanden, Kitty Hawk CEO Sebastian Thrun and Zoox CEO Aicha Evans.

7. This week’s TechCrunch podcasts

The latest episode of Equity kicks off with the reemergence of the much-criticized startup Bodega, which is now known as Stockwell and has raised a total of $45 million in funding. Meanwhile, Original Content reviews “Between Two Ferns: The Movie” on Netflix.

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Verizon picks up the assets of Disney-backed VR startup Jaunt

After raising $100 million, virtual reality content startup Jaunt has been in a precarious position for a few years now. It seems like the saga has finally come to a close as the startup announces that Verizon has purchased the company’s technology.

The studio rode the wave of VR hype following Facebook’s acquisition of Oculus, but after years of trying to find a business in immersive entertainment, spanning software and camera hardware, the company has spent its past year trying to sell off its VR assets while pursuing a business focused on augmented reality and what it calls the “distribution of volumetric video of humans.”

A deal with Spinview Global to purchase the company’s VR tech that was reported last year never ended up happening, a spokesperson tells TechCrunch. Verizon is walking away with Jaunt’s technology assets here which is inclusive of their VR tech and their newer AR efforts. It doesn’t sound like any employees are coming onboard as part of the transition, but there will be some Jaunt folks helping bring the tech onboard for a brief period.

The company’s spokesperson opted not to comment when asked whether the startup was winding down following the deal.

Why does Verizon want these assets? Verizon Media (of which TechCrunch is apart of) already has some assets in the VR space including the virtual reality content studio RYOT which has been playing around with 360 content and general AR/VR content. The company’s Envrnmnt arm is basically focusing on making AR and VR apps run more efficiently on mobile, which is something Jaunt has had to be mindful of as they’ve tried to focus on broadcasters that need to deal with bandwidth strains.

We don’t have a price tag on the deal, but the startup raised $100 million from investors including GV and Disney. In October of last year, the company laid off a “significant portion of its employees” and by the end of the year they were auctioning off office furniture.

Disney-backed Jaunt lays off ‘significant’ number of employees as it moves away from VR

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Google brings its Jacquard wearables tech to Levi’s Trucker Jacket

Back in 2015, Google’s ATAP team demoed a new kind of wearable tech at Google I/O that used functional fabrics and conductive yarns to allow you to interact with your clothing and, by extension, the phone in your pocket. The company then released a jacket with Levi’s in 2017, but that was expensive, at $350, and never really quite caught on. Now, however, Jacquard is back. A few weeks ago, Saint Laurent launched a backpack with Jacquard support, but at $1,000, that was very much a luxury product. Today, however, Google and Levi’s are announcing their latest collaboration: Jacquard-enabled versions of Levi’s Trucker Jacket.

These jackets, which will come in different styles, including the Classic Trucker and the Sherpa Trucker, and in men’s and women’s versions, will retail for $198 for the Classic Trucker and $248 for the Sherpa Trucker. In addition to the U.S., it’ll be available in Australia, France, Germany, Italy, Japan and the U.K.

The idea here is simple and hasn’t changed since the original launch: a dongle in your jacket’s cuff connects to conductive yarns in your jacket. You can then swipe over your cuff, tap it or hold your hand over it to issue commands to your phone. You use the Jacquard phone app for iOS or Android to set up what each gesture does, with commands ranging from saving your location to bringing up the Google Assistant in your headphones, from skipping to the next song to controlling your camera for selfies or simply counting things during the day, like the coffees you drink on the go. If you have Bose noise-canceling headphones, the app also lets you set a gesture to turn your noise cancellation on or off. In total, there are currently 19 abilities available, and the dongle also includes a vibration motor for notifications.

What’s maybe most important, though, is that this (re-)launch sets up Jacquard as a more modular technology that Google and its partners hope will take it from a bit of a gimmick to something you’ll see in more places over the next few months and years.

“Since we launched the first product with Levi’s at the end of 2017, we were focused on trying to understand and working really hard on how we can take the technology from a single product […] to create a real technology platform that can be used by multiple brands and by multiple collaborators,” Ivan Poupyrev, the head of Jacquard by Google told me. He noted that the idea behind projects like Jacquard is to take things we use every day, like backpacks, jackets and shoes, and make them better with technology. He argued that, for the most part, technology hasn’t really been added to these things that we use every day. He wants to work with companies like Levi’s to “give people the opportunity to create new digital touchpoints to their digital life through things they already have and own and use every day.”

What’s also important about Jacquard 2.0 is that you can take the dongle from garment to garment. For the original jacket, the dongle only worked with this one specific type of jacket; now, you’ll be able to take it with you and use it in other wearables as well. The dongle, too, is significantly smaller and more powerful. It also now has more memory to support multiple products. Yet, in my own testing, its battery still lasts for a few days of occasional use, with plenty of standby time.

Poupyrev also noted that the team focused on reducing cost, “in order to bring the technology into a price range where it’s more attractive to consumers.” The team also made lots of changes to the software that runs on the device and, more importantly, in the cloud to allow it to configure itself for every product it’s being used in and to make it easier for the team to add new functionality over time (when was the last time your jacket got a software upgrade?).

He actually hopes that over time, people will forget that Google was involved in this. He wants the technology to fade into the background. Levi’s, on the other hand, obviously hopes that this technology will enable it to reach a new market. The 2017 version only included the Levi’s Commuter Trucker Jacket. Now, the company is going broader with different styles.

“We had gone out with a really sharp focus on trying to adapt the technology to meet the needs of our commuter customer, which a collection of Levi’s focused on urban cyclists,” Paul Dillinger, the VP of Global Product Innovation at Levi’s, told me when I asked him about the company’s original efforts around Jacquard. But there was a lot of interest beyond that community, he said, yet the built-in features were very much meant to serve the needs of this specific audience and not necessarily relevant to the lifestyles of other users. The jackets, of course, were also pretty expensive. “There was an appetite for the technology to do more and be more accessible,” he said — and the results of that work are these new jackets.

Dillinger also noted that this changes the relationship his company has with the consumer, because Levi’s can now upgrade the technology in your jacket after you bought it. “This is a really new experience,” he said. “And it’s a completely different approach to fashion. The normal fashion promise from other companies really is that we promise that in six months, we’re going to try to sell you something else. Levi’s prides itself on creating enduring, lasting value in style and we are able to actually improve the value of the garment that was already in the consumer’s closet.”

I spent about a week with the Sherpa jacket before today’s launch. It does exactly what it promises to do. Pairing my phone and jacket took less than a minute and the connection between the two has been perfectly stable. The gesture recognition worked very well — maybe better than I expected. What it can do, it does well, and I appreciate that the team kept the functionality pretty narrow.

Whether Jacquard is for you may depend on your lifestyle, though. I think the ideal user is somebody who is out and about a lot, wearing headphones, given that music controls are one of the main features here. But you don’t have to be wearing headphones to get value out of Jacquard. I almost never wear headphones in public, but I used it to quickly tag where I parked my car, for example, and when I used it with headphones, I found using my jacket’s cuffs easier to forward to the next song than doing the same on my headphones. Your mileage may vary, of course, and while I like the idea of using this kind of tech so you need to take out your phone less often, I wonder if that ship hasn’t sailed at this point — and whether the controls on your headphones can’t do most of the things Jacquard can. Google surely wants Jacquard to be more than a gimmick, but at this stage, it kind of still is.

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